Meaningless Testimonials

Politicians love to have commercials where an ordinary person tells us why we should support them, or more frequently, why we should vote against their rival. Almost 100% of the time we should ignore these ads. What does it mean if one lifelong Democrat is going to vote for a Republican candidate for Senate? Is it important if one person who lost their job blames the Republican Congressman who voted to approve a free trade pact with Central America? The answer is no, or at best not really. It also doesn't matter if the newly unemployed person is standing in an empty factory looking sad. This is smoke and mirrors, and we should ignore it.